Orbit Health
A brand that moves like the product does
Orbit Health books clinic appointments for patients and doctors. Tensile drew a new identity and a motion system, so the app, the website and the ads move in the same rhythm.
Challenge
Orbit had three design agencies in three years and three different looks. The app animations felt nothing like the ads.
Approach
We built one motion system first: three durations, two easings and a set of rules for how things enter and leave. The identity, the app and the campaign all use it.
Outcome
Orbit's in-house team now makes campaign assets from the system in hours, and the app and the ads finally feel like one brand.
Results
3
durations and two easings for everything
1
brand across app, site and ads
10 weeks
from audit to rollout
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