Mira
A calm brand for an AI that listens
Mira is an AI note-taker for sales and customer teams. Tensile named the voice, drew the identity and built the marketing site in eight weeks, ahead of a seed round and a public launch.
Challenge
Every AI note-taker promised the same thing with the same purple gradient. Mira needed to look trustworthy to people who are nervous about a bot in their calls, and it needed a site that explains the product in one scroll.
Approach
We built the identity around a single drop of ink: quiet, precise, slightly liquid. The site leads with one real transcript and the follow-up email Mira wrote from it, so visitors see the result before they read a feature list.
Outcome
The site launched with the round. Sign-ups from the homepage doubled against the old landing page, and the sales team now uses the same transcript story in every demo.
Results
2x
sign-ups from the homepage
8 weeks
from naming the voice to launch
100
Lighthouse performance on mobile
“They gave us a brand people trust at first sight, and a site our sales team quotes in every demo. Eight weeks, no drama.”
Priya Raman
CEO, Mira
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